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Form Follows Data was a project based on the exploration of the formal language of personal statistic data embedded in everyday objects.
The data sources used are based on my body, my habits and my environment. The data-based objects include a set of plates with a stylized pie chart as a visualization of a blood test, and a set of glasses shaped as a column graph or a topographic map to represent the amount of coffee that I've been consume every morning for a week.



The project was exhibited in 2011at Future Everything Exhibition in the UK.
Also appeared in the book Data Flow 2 and was posted in international magazines and blogs like:
Designboom , SimpleComplexity and TrendHunter





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One-off spices filled chair for the exhibition "Time02" - curated by Tal Gur. We were given the title 'Jerusalem, as a source of inspiration' as a basis to create our one-off pieces in order to reveal the rich but complex environment within Jerusalem.
To represent Jerusalem, we chose to focus on the Mahane Yehuda market, which has been over a century not only a shopping area, but also a cultural centre. Roaming within its crowded streets is a whole experience of smells, colors, flavors and shouts from the vendors.
Our process was actually a "deconstruction" of the various components of the market, trying to assemble scents and memories that will remain us of the market. So the chair is in fact a synthesis of those elements - the visual language, materials and senses of the place but with a new and personal interpretation.


The exhibition was part of the design week in Jerusalem in December 2010. Located in the abandoned basement of the 19th century hansen hospital in Jerusalem, 'time 02' was an experimental group exhibition that offered a platform to graduates of Israel's various design schools to show their work on a public scale.
Resulting is a diverse body of work that explores and engages in the city's present social, political and religious realities.


The project was created together with Hofit Haham

Objectology started as a BA final project at Bezalel Academy of Art and Design in Jerusalem. It was exhibited at the 2009 Graduate Exhibition and chosen to be presented at the event 10*10.
The project was awarded with the Polonsky Best Design Prize in 2009 and presented in a lecture at the 12th GA / Generative Design Conference in the Politecnico di Milano University.
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“Objectology” is a morphological study that explores the reciprocal relationship between science and design and examines the impact of computerized technologies on design in the contemporary world. Forms are examined by using a historic, biologic, genetic and perceptual approach.
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In this project, I explored the environment of the family dining room and the conflict between the private - everyday or family life- and the public- when guests come adding a new state, where functional and aesthetics meets.
The dining room is a place where the whole family meets at the end of the day and is an integral part of our lives as well as a way to understand customs of each culture. People express their individual and social identities through the using of objects in their domestic universe. Storm Zvliar describes the phenomenon of "appropriation", where the relationship between the family members and between the family and the outside world is reflected in their objects. Trough that process, each family builds its identity.



In the moment the guests arrive, a festive ceremony takes place and we make some changes in our house (adding chairs, flowers, unfolding a table), and after all our efforts for the house to look perfect, the objects in this situation do not always express the same perfection. Unfolded tables use to be very ugly. Moreover, there is an attempt to hide the changes in the house and an example might be trying to hide the fold axis of the opening table.
My goal was to design objects that can express this change between the two situations, not only providing the functional needs, but also emphasizing this change and showing the emotional and ceremonial side of that. "Hostis" set features a folding table, chair and a coat hanger. The table is designed to be used for both daily dining, dining with guests and a "in between state" where a centrepiece is created and plays an important role.

A project for the wood course during my studies.

Little and humorous objects that are based on the daily life in Israel: A kipa for bald people, a peculiar soup spoon, a sugar bowl shaped as a beach bucket and a ping-pong lamp.

Porcelain Set with modern Judaica Inscriptions