REFOUND is the first exhibition of PLATform, an initiative that I have created together with other two curators, to expose and sell contemporary design pieces to a local and international audience, showing different approaches of design in today’s context. For the first exhibition, in collaboration with Agora Collective, we chose to combine new pieces of contemporary design with antique furniture exploring the meeting points between the old and the new.

Curators // Raquel Chaves, Alexandra Sebag and Iohanna Nicenboim
Executive Producers // Rory Koehler and Pedro Jardim

REFOUND // The exhibition

Re-contextualizing the past is a recurring path in design. In Berlin, this phenomenon, in which new forms retain elements from the past, is nowadays not just a visual language, but a state of mind that promotes alternative ways of appreciating objects.

With this as a main point of inspiration, PLATform initiated REFOUND, an exhibition that features pieces from now and yore and the dialogues between them. Stemming from the idea that each piece of furniture has a story to tell, the exhibition brings forth an emotional response between the pieces exhibited and the visitors.

„This endeavor bridges the chronological gap between the old and the new in terms of aesthetic values, production processes and emotional connections“.

Designers // Rakso Naibaf, Tom Kühne, Judith Boomwehmeyer,
Mokkatanten, Lutz Hüning, Jan Bernstein, Superéquipe, Kippis,
Friedrichslust, Katrin Sonnleitner, Ines Königsmann, Hulger, Silvia
Knüppel, A&RÉ design, Adam+Harborth and Annett Gebert


Blog: platform.agoracollective.org

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Form Follows Data was a project based on the exploration of the formal language of personal statistic data embedded in everyday objects.
The data sources used are based on my body, my habits and my environment. The data-based objects include a set of plates with a stylized pie chart as a visualization of a blood test, and a set of glasses shaped as a column graph or a topographic map to represent the amount of coffee that I've been consume every morning for a week.



The project was exhibited in 2011at Future Everything Exhibition in the UK.
Also appeared in the book Data Flow 2 and was posted in international magazines and blogs like:
Designboom , SimpleComplexity and TrendHunter





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One-off spices filled chair for the exhibition "Time02" - curated by Tal Gur. We were given the title 'Jerusalem, as a source of inspiration' as a basis to create our one-off pieces in order to reveal the rich but complex environment within Jerusalem.
To represent Jerusalem, we chose to focus on the Mahane Yehuda market, which has been over a century not only a shopping area, but also a cultural centre. Roaming within its crowded streets is a whole experience of smells, colors, flavors and shouts from the vendors.
Our process was actually a "deconstruction" of the various components of the market, trying to assemble scents and memories that will remain us of the market. So the chair is in fact a synthesis of those elements - the visual language, materials and senses of the place but with a new and personal interpretation.


The exhibition was part of the design week in Jerusalem in December 2010. Located in the abandoned basement of the 19th century hansen hospital in Jerusalem, 'time 02' was an experimental group exhibition that offered a platform to graduates of Israel's various design schools to show their work on a public scale.
Resulting is a diverse body of work that explores and engages in the city's present social, political and religious realities.


The project was created together with Hofit Haham

Design and production of the exhibition Life: A User's Manual.
The concept was "instructions" : guidelines or regulations, assembly kits, recipes for success, etc. The works in the exhibition address the culture of "Do It Yourself" and the role of instructions and regulations in our daily life but in most of the works, instructions are subverted, emphasizing the absurdity and internal contradictions often found in reality.


So in addition to the traditional labels identifying the art works, we created a path -or many- throughout the exhibits with many small instructions, which one may choose to follow – or ignore.


The exhibition was designed as part of the studio IDBruno.

Design and production of the exhibition A Journey through Jewish Worlds in the Jerusalem Museum.
This exhibition featured 120 works -highlights from the Braginsky Collection- panning more than 2,000 years from Europe and Israel. The exhibition showed important Jewish artists, scribes, and illuminators, many of whom are unknown in the public sphere. The design of the exhibition was done by understanding the different categories and highlights, as well as the message the curator wanted to transmit.




Design and production of Einstein Exhibition as part of the 50th anniversary celebrations of the Israeli Academy of Sciences and Humanities. For the first time, the 46 pages handwritten by Einstein of the "General Theory of Relativity" had been presented in public.
The challenge in this exhibition was to preserve the documents and prevent the paper and ink from decaying. In order to do that, we designed a specially darkened room, with carefully controlled humidity and temperature and displayed each page in a different compartment. The idea was to create a magical atmosphere using the big table that was already in the room, placing one page after another in separate boxes. The design brief called for an atmosphere of awe and wonder, conveying a feelingn of being exposed to the holy-grail of modern physics, considered by some to be “the most important scientific manuscript of all times”.




Design and production of the exhibition Unrivaled Unrevealed, Select Treasures of the National Library.
Curator: Ido Bruno
"Looking at books on display is qualitatively different from reading them. The viewer's eyes are drawn to the form and color, the visual appearance of the book. The book’s “look” tells a story.
There are those rare moments when the contents of the book are one with the personal history of the book as an object, as a unique entity, as a cultural artifact blessed with a life of its own. These are the moments we looked for in choosing the small collection on display here."

The exhibitions were designed as part of the studio IDBruno.

The extensive renovation of the Israel Museum required a repositioning of existing sculptures and archeological elements, as well as positioning of recently acquired new sculptures and redesign of many sculpture pedestals. The project included close work with the curatorial team, carefully matching content, concept and composition. Though considered one project, it is in fact many different projects, each sculpture, or cluster of archeological elements requiring their specific design treatment.
The project was done as part of the studio IDBruno.



As part of the museum renovations, I worked with Dror Eshed in the rebuilding of the sculpture "Profile" of Pablo Picasso. The statue was built in 1967 by Karl Nshiar Norway, and due to weather conditions it was necessary to recast it . The construction process included creating a new sculpture that actually replaces the old as the original.
The super interesting process was done scanning the 5 meter hight sculpture, building a 3d model and making a nice wooden casting mold.
The use of new technologies raised questions about at what extent we had to preserve the original form, or if we could fix the mistakes that had happen in the original sculpture casting.

Objectology started as a BA final project at Bezalel Academy of Art and Design in Jerusalem. It was exhibited at the 2009 Graduate Exhibition and chosen to be presented at the event 10*10.
The project was awarded with the Polonsky Best Design Prize in 2009 and presented in a lecture at the 12th GA / Generative Design Conference in the Politecnico di Milano University.
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SEE THE BOOK
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“Objectology” is a morphological study that explores the reciprocal relationship between science and design and examines the impact of computerized technologies on design in the contemporary world. Forms are examined by using a historic, biologic, genetic and perceptual approach.
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Graphic design and production of Ido Bruno's portfolio.



Graphic design and production of a special annotated facsimile edition of the manuscript for Einstein Exhibition.

As part of Summit Institute rehabilitation program for teenagers with a history of psychiatric illness "yetzirkapayim" is a supported employment center. The center trains young adults in basic work skills within a sheltered work environment, and then accompanies them in their transition to work in the open market. They produce high quality handmade products for children made ​​of natural materials: wood and textiles.
I've worked with them in several project like: designing the packaging of the products, branding: logo and booth design, and giving support with design issues.


The environment there is amazing and it has a different value when you know your work is helping so much. I'm always interested in using my abilities as a designer to help others and achieve a social change.

In this project, I explored the environment of the family dining room and the conflict between the private - everyday or family life- and the public- when guests come adding a new state, where functional and aesthetics meets.
The dining room is a place where the whole family meets at the end of the day and is an integral part of our lives as well as a way to understand customs of each culture. People express their individual and social identities through the using of objects in their domestic universe. Storm Zvliar describes the phenomenon of "appropriation", where the relationship between the family members and between the family and the outside world is reflected in their objects. Trough that process, each family builds its identity.



In the moment the guests arrive, a festive ceremony takes place and we make some changes in our house (adding chairs, flowers, unfolding a table), and after all our efforts for the house to look perfect, the objects in this situation do not always express the same perfection. Unfolded tables use to be very ugly. Moreover, there is an attempt to hide the changes in the house and an example might be trying to hide the fold axis of the opening table.
My goal was to design objects that can express this change between the two situations, not only providing the functional needs, but also emphasizing this change and showing the emotional and ceremonial side of that. "Hostis" set features a folding table, chair and a coat hanger. The table is designed to be used for both daily dining, dining with guests and a "in between state" where a centrepiece is created and plays an important role.